If healthcare were built today, it would look completely different
Personalized, preventative, and performance-enhancing. Digital-first and tech-forward, with a dedicated community, and the integrated and seamless consumer experience we’ve come to expect from the most successful and iconic companies on the planet.
There is a generational opportunity to bring a consumer-first healthcare system to life.
Our vision is to bring preventative and longevity focused healthcare to every human. By combining whole-body testing, concierge clinicians paired with AI, and an ecosystem of the best treatments, we become a person’s health partner for life — a membership that makes sense for most people to own.
There are several defining trends in health that will only continue to grow in the coming years
- Whilst the top 1% have access to the best healthcare, more than 70% of Americans feel failed by the healthcare system. Healthcare today is reactive not proactive, episodic not continuous, generic not personalized, and gets more expensive and less effective with scale.
- However, the emergence of low-cost diagnostic tests and wearables that continually track biomarkers, coupled with powerful AI to analyze and reason across the data collected, open the door to a new model of healthcare that is digital-first, tech forward, and seamlessly integrated.
- We call this medicine 3.0, and we are in the early innings. With medicine 3.0, healthcare will be a tool for human enhancement rather than just treating sickness. Our opportunity is to bring a medicine 3.0 company to life. We want to take all of the health services someone is using over the course of the year and bring them together into a cohesive bundle, enabling every household in the nation to find a level of personalized care that has historically only been available to the wealthiest of people.
We have several key insights
- Personalized, data-driven, longevity-focused medicine is the future, but the knowledge to deliver it is stuck inside the brains of a select few 10x doctors.
- To scale this requires healthcare to be delivered as a product, which requires AI, dynamic care journeys and a horizontal approach to healthcare.
- Horizontal, one-stop platforms will be how people get most healthcare, because bundling drives better patient outcomes and member experience.
- The market is ripe for an iconic healthcare brand and cult-like community affinity. A brand that people wear on t-shirts and talk to their friends about over dinner.
The biggest healthcare company won’t be a tech-enabled primary care company.
**It will be a consumer-obsessed, technology platform – ******software-native, hyper-personalized, with a beautiful UX, and powered by AI — an all-in-one health bundle which makes sense for the majority of Americans to own.
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